Telenor Group on Tuesday announced its internet-user projections in its six Asian markets for the rest of the year.
Telenor expects to increase its mobile internet subscriber base in Asia to 45 million users by the year end, an increase of approximately 64 percent year over year and the company’s fastest uptake of mobile internet users to date, according to a message received here from Bangkok.
When these numbers are reached, roughly one-third of Telenor Group’s 160 million-person user base in Asia will be internet-enabled.
Currently, fewer than 20 percent in Telenor’s markets in Asia are active mobile data users, so this would be a marked jump and an encouraging step toward widespread internet access, Telenor says.
The company’s Internet for All strategy aims to capture this significant revenue and growth potential in a region with low fixed-line penetration and declining device prices.
“This brings us one step closer to realizing our Internet for All mission in Asia. Our projections may be ambitious, but we’re well positioned to continue rolling out mobile internet services to all in our Asia markets over the long-term,” said Sigve Brekke, Telenor Group EVP and Head of Asia Operations.
Telenor have secured 3G spectrum in Thailand, Bangladesh and Pakistan, an additional 1800 MHz in India, as well as 900 MHz and 2.1 GHz in Myanmar, one of the world’s last greenfield markets.
Grameenphone in Bangladesh completed the fastest ever nationwide rollout of 3G in Telenor Group history in early 2014.
In order to stimulate usage and meet customers’ needs, Telenor is partnering with social media and entertainment players such as Facebook, Wikipedia and WhatsApp and is focusing on other digital offers including financial services, knowledge access, as well as affordable and accessible health services.
“By using these services, the lives of individuals will transform and in turn stimulate societies to grow. Given the strong growth trajectory and pace of innovation, we are confident that we can monetize on this huge demand for mobile data in the coming years,” says Henrik Clausen, EVP and Head of Group Strategy and Digital.
As of the end of the second quarter 2014, Telenor Group had a total of 158 million voice, text and data subscribers in Asia.
Telenor eyes 45m mobile internet users in Asia by Dec